Resilient as F*k!

Turning Production Delays into a Knockout Product Launch with Eliza Trendiak

Episode Summary

In this episode of Resilient as Fk!*, I had a great conversation with Eliza Trendiak, founder of Lavoh, to discuss her journey from running service-based salons to creating a sustainable reusable makeup remover cloth line. This episode is packed with insights on turning downtime into an opportunity for a successful launch and leveraging your network to amplify your efforts. Eliza shares the lessons she learned along the way, including navigating manufacturing obstacles, refining her marketing strategies, and staying resilient through setbacks.

Episode Notes

In this episode of Resilient as F*k!, Vivian Perez chats with Eliza Trendiak, founder of Lavoh, about her journey from running service-based salons to creating a sustainable reusable makeup remover cloth line. Eliza shares how she transformed unexpected production delays into an opportunity to create a high-impact product launch. From navigating manufacturing obstacles to leveraging grassroots marketing and her network, Eliza’s story is a powerful example of resilience and strategic thinking.

Key Takeaways:

• Turning Downtime into Opportunity: How Eliza used production delays to build momentum and craft a pre-launch strategy that made an impact.
• Leveraging Your Network: The power of reaching out to influencers, journalists, and collaborators to amplify your brand’s visibility.
• Resilience in Action: Why staying adaptable is essential for overcoming challenges in product development and launch.

Memorable Moments:

• Eliza’s decision to work with a children’s product manufacturer to ensure the highest quality for Lavoh.
• How a six-week shipping delay became a golden opportunity to connect with her audience and build buzz.
• Her reflections on managing the emotional rollercoaster of entrepreneurship and the importance of a strong support system.

Where to Listen:
Catch the full episode on Spotify, Apple Podcasts, or at vanpbrandstudio.com.