How do you go from cooking up sauces in your kitchen to winning global flavor awards? In this episode of Resilient as F*k!, Vivian Perez sits down with Andy Knox, the fire behind Knox Your Socks Off Hot Sauce. What started as a kitchen experiment turned into an award-winning brand known for bold flavors and even bolder branding. If you’re a CPG founder figuring out how to grow without losing your spark, this episode is for you.
In this episode of Resilient as F*k!, Vivian Perez sits down with Andy Knox, the founder of Knox Your Socks Off Hot Sauce, to talk about his journey from homegrown side hustle to an award-winning product line. Andy shares how experimenting with ingredients, listening to customers, and showing up consistently built a business that’s as bold as the flavors in every bottle.
When Andy Knox started playing with hot sauce recipes in his kitchen, he had no idea it would lead to international flavor awards, a strong community following, and a brand known for turning up the heat in the most unexpected ways. Andy walks us through his spicy journey—from refining recipes through customer feedback at farmers' markets to winning international awards and scaling with authenticity. This one’s for the founders blending purpose with punch—and looking to grow with heart.
This episode is packed with:
🔥 Lessons in trusting your gut (literally and figuratively)
🌶️ Tips for using community feedback as a growth engine
🏆 How to grow organically—and win awards doing it
Key Takeaways
Memorable Moments
Where to Listen:
Catch the full episode on Spotify, Apple Podcasts, or vanpbrandstudio.com for more insights on building resilient brands that connect.