Resilient as F*k!

Finding a Calming Moment with Caffeine - With Tara Duncan

Episode Summary

In this episode of Resilient as Fk!*, Vivian Perez sits down with Tara Duncan, founder of Urban Calm Coffee, to discuss the journey of creating a brand that brings a sense of calm to the caffeinated world. What began as a desire for more fulfillment led Tara to build a brand focused on meaningful connections, guided by a clear vision and intentional strategy. Throughout the episode, Tara shares how she shaped Urban Calm Coffee by aligning every decision with her brand’s purpose—from market research to packaging design. She emphasizes the importance of listening to customer feedback, refining her approach based on real insights, and staying resilient through challenges. Tara’s story is packed with actionable advice on building a brand with authenticity and purpose, making this episode essential for anyone interested in brand-building, strategy, and creating connections that last.

Episode Notes

Overview:
In this episode, Vivian Perez chats with Tara Duncan, founder of Urban Calm Coffee, who shares her journey from an unfulfilling job to creating a coffee brand focused on calm. Tara talks about the importance of a clear brand vision, the value of listening to the market, and how resilience has guided her through challenges.

Key Points:

• From Idea to Brand: Tara’s journey began with a brainstorm on a beach, figuring out what she wanted Urban Calm Coffee to look and feel like.
• Learning from the Market: Tara describes how she tested ideas directly with customers, saying, “I’ve literally gone to markets just to try something completely new and see if people respond to it.”
• Resilience and Consistency: Tara reminds us, “Passion is only going to take you so far. When you’re at a market, it’s 35 degrees, and nobody’s buying—can you still keep going?”

Memorable Quotes:

• “It’s not just about the product. It’s about the feeling you get with this product... It’s more than just coffee; it’s the calm moment it brings.”
• “Every decision, from the packaging to the colors, had to be part of the bigger picture... It’s about creating a vibe that resonates.”

Where to Listen:
Catch the full episode on Spotify, Apple Podcasts, or vanpbrandstudio.com for more insights on building resilient brands that connect.