Resilient as F*k!

Bringing South American Yerba Mate Tradition to Canadian Shelves with Daniela Marin

Episode Summary

What does it take to introduce a product to a market that’s never heard of it? In this episode of Resilient as F*k!, host Vivian Perez chats with Daniela Marin, co-founder of No Se Llama Yerba Mate, navigating the CPG world with a premium yerba mate brand. Daniela shares her strategies for educating consumers, building resilience in the face of regulatory challenges, and staying aligned with her brand’s mission of health and sustainability. Tune in for an inspiring conversation packed with actionable insights for entrepreneurs

Episode Notes

Overview:
Vivian Perez and Daniela Marin discuss the journey of introducing yerba mate to the Canadian market. Daniela dives into the challenges of educating consumers, adapting a traditional product for a new audience, and maintaining a focus on sustainability and community.

Key Takeaways:

• Educating Your Audience: Simplify your messaging to connect with consumers unfamiliar with your product.
• Balancing Tradition and Innovation: How Daniela adapted yerba mate’s flavor and positioning for a Canadian audience.
• Navigating Challenges: Why resilience and adaptability are crucial for breaking into a competitive market.

Memorable Moments:

• Daniela’s reflections on the importance of storytelling in introducing a new product.
• The decision to cold brew yerba mate to reduce bitterness while maintaining its health benefits.
• Lessons learned from navigating Canadian food and beverage regulations.
• Resource: Packaging guidelines HERE

Where to Listen:
Catch the full episode on Spotify, Apple Podcasts, or vanpbrandstudio.com.